Is Your Tracking Url Costing You Sales?
Did you know that your tracking url could be costing you sales?It’s true! Repeatedly experienced marketers have learned that using a tracking link lowers the click through rate of any ad. If you think about it this does make sense. How often do you click through on a link that reads like a line of gibberish?First and foremost, the internet is about trust. If you do not offer a link that at least appears “trustworthy” then many people aren’t going to click. And ask yourself the hard question? Does a link filled with an odd sequence of letters and numbers appear trustworthy to you? 